10 Mistakes that Ruin a First B2B Sales Meeting… and How NEVER to Commit Them!

The initial sales meeting is THE key moment in a sale. It’s like an exam, either you pass or you fail. So, it is essential that you stack the odds in your favor and avoid mistakes that could give a poor first impression of your company or even discredit you. In this article, I will […]
Supporting Sales Presentations with an Application – Délifrance

Fabrice Herlax, Chief Marketing & Operations Officer at Délifrance, equipped his company’s sales department with a mobile sales presentation application to assist the department in their work. When searching for new franchisees in different countries, Fabrice Herlax looked for a tool that could easily integrate a certain number of presentation documents. One of his requirements […]
How can you Improve the Effectiveness of your Sales Meetings and Seal the Deal Quicker?

The sales meeting is a quintessential rite of passage for all salespeople (to prove the point, see our previous article about social selling). Despite the Internet’s ubiquitous status in our era, meetings have never been more important to ensure mutual understanding. And, obviously, argue in favor of your product. In this article, we will see […]