Buyer-Driven Experiences: misalignment prevents Customer-Centricity

Customer Centricity

The overwhelming majority of companies think they are Customer – Centric. According to a Capgemini study, their customers strongly disagree. What is “Customer Centricity”? How does it contribute to global business performance? Can Sales Enablement support the transition from a product-oriented model to an empathetic, customer-driven paradigm? Here’s how it works… A brief history of […]