They deliver to 8000 bakeries, including 2,400 under the Festival des Pains brand. Franck Pichard, Festival des Pains’ Sales Network Facilitator, decided to equip his 150 sales advisors with a sales-enablement tool in order to boost their effectiveness in the field:
At the time, the 150 salespeople were using a paper sales book, Franck Pichard explains:
Festival des Pains was looking for a tool that would make sales advisors’ lives easier in the field and replace paper media. The brand saw the need to equip itself with a mobile sales presentation app as self-evident.
What Festival des Pain’s salespeople really appreciate is their ability “to send orders directly to the mill once they’ve been placed by customers”. A considerable time-saving for travelling salesforces.