Buyer-Driven Experiences: misalignment prevents Customer-Centricity
The overwhelming majority of companies think they are Customer – Centric. According to a Capgemini study, their customers strongly disagree. What is “Customer Centricity”? How
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ARTICLES
The overwhelming majority of companies think they are Customer – Centric. According to a Capgemini study, their customers strongly disagree. What is “Customer Centricity”? How
All sales training stakeholders ask themselves the fateful question: “What ROI can we expect from a sales training program?”. The challenge of measuring the performance
Faced with the challenges of sales and marketing alignment, the disruption of B2B buyer behavior and the low rate of content usage by salespeople, B2B
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