The travel guide publisher Petit Futé chose the Touch & Sell sales-enablement application in order to foster communication between head office and salesforces in the field, and increase sales of web advertising space.
Europe’s leading publisher of travel guides, Petit Futé launched its digital series in 2014 in order to offset the drop in consumption with regard to tourism and adapt to new modes of travel. Experiencing difficulties in attracting advertisers with their new digital offer, the Group turned to Touch & Sell to equip its salesforces with an innovative, high-impact sales presentation application with a view to fostering purchase of digital advertising space.
Touch & Sell’s teams assisted Petit Futé in development of a made-to-measure tool in the brand’s colours, which meets its salesforces’ needs to perfection. It took them no time to adapt to its use thanks to its almost instinctive ease of handling.
As it is personalised, the Touch & Sell application enables Petit Futé to make the utmost of its sales presentations, through impactful presentation of content and graphics ensuring a unique customer experience.
As it generates detailed statistics, the Touch & Sell application makes it possible to measure its sales and marketing activities in real time. Hence, it increases responsiveness on the part of head office, which can interact with its teams remotely.