Touch & Sell Solution, a Sales Enablement solution
What is Sales Enablement?
The strategy of constantly aligning sales and marketing with a view to boosting sales performance by giving sales teams the necessary tools (technologies, content and training) to keep meeting the needs of their customers throughout the sales process.
Good content, good times
The buyer in the driver's seat
68% of BtoB buyers complete their purchasing cycle before meeting a salesperson
60% no longer want to meet salespeople
80% know what they want
More pressure on salespeople
80% of marketing materials are not used by salespeople during appointments with customers.
source : Jeff Ernst. The New Rules of Sales Enablement
68% of the customer path is completed by the lead online before the appointment.
Source : Forrester
Touch & Sell Solution, a sales and marketing solution
For marketing teams
- A dedicated information and communication channel
- Up-to-date marketing documentation available to all through a single source, 24 hours a day
- A management centre with dashboards and data on content use during appointments
- Centralised rights management based on profiles and roles
- An online training and learning centre
For sales teams
- Salespeople are totally autonomous
- All the ingredients required to devise a smooth and engaging sales scenario for the customer
- Scenarios tailored to your lead/customer and the different stages of the sales path
- Information and training on sales arguments and product and service offers