Universal Music has dematerialised its marketing supports thanks to Touch & Sell

The information received by the management in real time enables us to be more responsive and adjust actions in the field without delay.

Magali Frisé Special Advisor to the General Management

Thanks to their embedded roadmap and predefined visit report forms, quality and simplicity of feedback from the field has been optimised.

The Store-check template has been standardised, and a photo field has been incorporated into the form in order to integrate photos of product placements and sales-point events into visit reports and store checks.

Forms completed by salespeople, along with related photos and videos, are then automatically deposited on their FTP server, renamed and filed in accordance with Universal Music France’s internal nomenclature