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The overwhelming majority of companies think they are Customer – Centric. According to a Capgemini study, their customers strongly disagree. What is “Customer Centricity”? How does it contribute to global business performance? Can Sales Enablement support the transition from a
Here’s why Sales Training is the best driver of sustainable growth for companies
All sales training stakeholders ask themselves the fateful question: “What ROI can we expect from a sales training program?”. The challenge of measuring the performance
Study: Sales Enablement is a top priority for 61% of B2B marketers
Faced with the challenges of sales and marketing alignment, the disruption of B2B buyer behavior and the low rate of content usage by salespeople, B2B
Up to 90 Percent of Marketing Content Never Gets Used…
The rate of use of marketing content by sales people is an interesting KPI that tells you not only about the ROI of your content
A look back at Touch & Sell’s participation in the E-Marketing Paris 2022 show
Touch & Sell’s participation in E-Marketing Paris 2022 show was a great success, with several hundred visitors (thank you!) and more than a hundred qualified
What are the differences between Sales Enablement, Sales Operations and Growth Enablement?
Let’s explore the similarities and differences between Sales Enablement and related concepts such as Sales Operations and Growth Enablement. The complementary relationship between Sales Enablement
Sales Enablement: here are 5 pieces of content your salespeople really want to see
According to Gartner, content is a “key element” in the sales process. As we explained in our latest White Paper, 65% of the content produced
4 tips for Sales Enablement content that sells!
Sales Enablement is all about empowering salespeople to provide prospects with the right content at the right time to help them make the right decision.
Here’s how Sales Enablement meets your prospects’ desire for personalization
If we were to pick just one trend in the post-Covid world, it would be the increasing expectations of B2B buyers and B2C consumers, especially
8 actionable tips for a great sales pitch!
Your lead acquisition strategy is starting to pay off. Your marketing team has built up a nice database of hot leads. Now it’s your sales
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